Challenge:
The specialist field of internal video communications is one in which User37 has a strong track record. When we devised, developed and launched a successful new intranet for Ofcom, we also seized the opportunity to demonstrate how video communications could complement and elevate the organisation’s communications strategy and programme.
Our Solution:
Internal and external media: livestreamed conferences, events training videos, public information films, webinars and “town hall” sessions with senior executives. We also built and adapted networks and applications, and employed secure, effective distribution channels, to ensure that high quality video content could be delivered to the organisation, the general public and stakeholders as required. Initiatives and briefs ranged from team video projects to high profile internal communications campaigns.
User37's video output and production values were made as accessible as possible, developing skills and promoting buy-in by encouraging staff to take up the production tools and techniques.
Result:
A video communications culture that is cost and time-efficient. Video and video conferencing are now key channels for Ofcom’s internal and external communication, and we continue to provide expertise across a range of content creation and delivery initiatives.
User37's work also successfully reduced Ofcom's carbon footprint, by reducing the requirements for employees to travel to external meeting, training and presentation venues by land and air.
When Ofcom was named one of Britain's Top Employers earlier this year, judges drew attention to the organisation's internal communications culture, along with the online, knowledge-sharing initiatives in which User37 has played a key role.
